[{
  "_demosystem4": {
    "identification": {
      "core": {
        "crmId": "196366",
        "ecid": "58774246631828459466366271570962949975",
        "email": "suresh.super@grocery.com",
        "loyaltyId": "1963668597",
        "phoneNumber": "657-447-7887"
      }
    },
    "individualCharacteristics": {
      "core": {
        "favouriteCategory": "Grocery & Household",
        "favouriteDepartment": "Travel"
      },
      "grocery": {
        "allergies": {
          "gluten": false,
          "nuts": true,
          "shellfish": false
        },
        "dietPreferences": {
          "atkins": true,
          "celiac": false,
          "gluttenFree": false,
          "healthFoods": false,
          "lactoseFree": true,
          "vegan": true
        },
        "productClassAffinity": "Prepared Food",
        "shopperFrequencyType": "infrequent"
      },
      "retail": {
        "cobrandedCreditCardHolder": false
      }
    },
    "latestAction": {
      "actionChannel": "In-Store",
      "actionName": "Order Complete",
      "actionTimestamp": "2021-08-30T05:44:12Z",
      "actionTransactionAmount": 62.85,
      "actionType": "Order"
    },
    "offersAndPromotions": {
      "promotionCode": "6214",
      "promotionType": "double points"
    },
    "orderProfile": {
      "avgOrderSize": 31.43,
      "lastOrderDate": "2024-02-16",
      "lastOrderDeliveryMethod": "Curbside Pick-up",
      "lastOrderPaymentMethod": "Credit Card",
      "lastOrderSize": 2,
      "lastOrderStore": ["Admire Plaza"],
      "lastOrderStoreSize": "mega",
      "lastOrderType": ["in store"],
      "lastOrderValue": 62.85,
      "ordersYTD": 3
    },
    "scoring": {
      "retail": {
        "cobrandedCreditCardSignUp": 29.01,
        "loyaltyProgramSignUp": 52.47
      }
    }
  },
  "consents": {
    "collect": {
      "val": "y"
    },
    "marketing": {
      "any": {
        "val": "y"
      },
      "email": {
        "val": "y"
      },
      "preferred": "email",
      "push": {
        "val": "y"
      },
      "sms": {
        "val": "y"
      }
    },
    "personalize": {
      "content": {
        "val": "y"
      }
    },
    "share": {
      "val": "y"
    }
  },
  "homeAddress": {
    "_schema": {
      "latitude": 36.2471,
      "longitude": -115.221
    },
    "city": "Las Vegas",
    "postalCode": "89130",
    "state": "NV",
    "street1": "04 Karstens Avenue"
  },
  "homePhone": {
    "number": "702-220-3173"
  },
  "identityMap": {
    "crmid": [{
      "authenticatedState": "authenticated",
      "id": "196366",
      "primary": true
    }],
    "ecid": [{
      "id": "58774246631828459466366271570962949975"
    }],
    "email": [{
      "authenticatedState": "authenticated",
      "id": "suresh.super@grocery.com"
    }],
    "loyaltyid": [{
      "id": "1963668597"
    }],
    "phone": [{
      "id": "657-447-7887"
    }]
  },
  "loyalty": {
    "joinDate": "2017-02-28T07:59:21Z",
    "loyaltyID": [1963668597],
    "points": 255276,
    "pointsRedeemed": 10227,
    "status": "platinum",
    "tier": "silver"
  },
  "mobilePhone": {
    "number": "657-447-7887"
  },
  "optInOut": {
    "_channels": {
      "directMail": "out",
      "email": "in",
      "facebookFeed": "in",
      "mobileApp": "in",
      "sms": "in",
      "twitterFeed": "not_provided",
      "web": "in"
    }
  },
  "person": {
    "birthDayAndMonth": "09-07",
    "birthYear": 1942,
    "gender": "male",
    "maritalStatus": "not_specified",
    "name": {
      "firstName": "Suresh",
      "fullName": "Suresh Super",
      "lastName": "Retail"
    }
  },
  "personalEmail": {
    "address": "suresh.super@grocery.com"
  },
  "profilePictureLink": "https://res.cloudinary.com/los-angeles-opera/image/upload/c_fill,f_auto,g_auto,h_880,q_auto:eco,w_880/v1/Artists/Creative-Team/Doug_Fitch_880.jpg",
  "testProfile": true,
  "timeZone": "America/Los_Angeles",
  "userAccount": {
    "ID": "982357669"
  }
}]