[{
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        "favouriteCategory": "Womens",
        "favouriteSubCategory": "Jackets and Hoodies"
      },
      "grocery": {
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          "gluten": false,
          "nuts": true,
          "shellfish": false,
          "soy": true
        }
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        "favoriteColor": "Blue",
        "favoriteStore": "hvr729",
        "pantsSize": "XS",
        "shirtSize": "M",
        "shoeSize": "42"
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      "actionName": "Product View",
      "actionProduct": "Juno Jacket",
      "actionTimestamp": "2026-10-14T08:13:05Z",
      "actionType": "Product View"
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      "eligibleOfferType": "Loyalty Program",
      "eligibleOffers": 2,
      "offersRedeemedLast6Months": "2",
      "promotionCode": "4361",
      "promotionType": "double points"
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    "orderProfile": {
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      "lastOrderDate": "2026-10-16",
      "lastOrderPaymentMethod": "Credit Card",
      "lastOrderSize": 2,
      "lastOrderStore": ["Luma Website"],
      "lastOrderType": ["Website"],
      "lastOrderValue": 57.59,
      "lifetimeValue": 472,
      "ordersYTD": 27
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      },
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        "category": "men",
        "propensityScore": 0.12
      },
      "product": {
        "affinity": "Men / Tops",
        "recommendations": "Troy Yoga T-Shirt"
      },
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        "loyaltyProgramSignUp": 100,
        "loyaltyStatusUpgrade": 85.14
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    },
    "marketing": {
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      },
      "email": {
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      },
      "preferred": "email",
      "push": {
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      },
      "sms": {
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    },
    "personalize": {
      "content": {
        "val": "y"
      }
    },
    "share": {
      "val": "y"
    }
  },
  "homeAddress": {
    "city": "San Francisco",
    "country": "United States",
    "countryCode": "US",
    "postalCode": "94016",
    "state": "CA",
    "street1": "275 Havey Trail"
  },
  "homePhone": {
    "number": "404-610-1858"
  },
  "identityMap": {
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      "id": "982357669",
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    "email": [{
      "authenticatedState": "authenticated",
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      "id": "84e2015a9bb55236b436fa19308cf89e5f64184046b7e009b1b6557f7ac7d0af"
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    "phone": [{
      "id": "626-496-1115"
    }]
  },
  "loyalty": {
    "joinDate": "2015-05-13T07:59:21Z",
    "loyaltyID": ["9823576693870"],
    "points": 887975,
    "pointsRedeemed": 16872,
    "program": "Luma+",
    "status": "active",
    "tier": "gold"
  },
  "mobilePhone": {
    "number": "626-496-1115"
  },
  "optInOut": {
    "_channels": {
      "directMail": "out",
      "email": "in",
      "facebookFeed": "in",
      "mobileApp": "in",
      "sms": "in",
      "twitterFeed": "not_provided",
      "web": "in"
    }
  },
  "person": {
    "birthDayAndMonth": "11-18",
    "birthYear": 1956,
    "gender": "female",
    "maritalStatus": "not_specified",
    "name": {
      "firstName": "Reina",
      "fullName": "Reina Retail",
      "lastName": "Retail"
    }
  },
  "personalEmail": {
    "address": "reina.retail@retail.com"
  },
  "profilePictureLink": "https://demo-system-next.s3.amazonaws.com/assets/luma/AdobeStock_338903738.jpeg",
  "testProfile": true,
  "userAccount": {
    "ID": "982357669"
  }
}]